PurePro Feeds came about in 2019 after Maja desperately needed a better dog food for the kelpies on the farm as she struggled to keep the hardest working dogs in condition and even more so the whelping bitches and growing pups.
She looked to her uncle Jeff for advice and the more research they did on other dog food available, they found that nearly all foods are formulated with the same ingredients as a base and the palatability and digestibility was so low there simply was no way it could keep up to these busy dogs. So, we chose to go down a different path.
Jeff with his knowledge and experience, formulated a dog food far different from anything else.
With double the protein and double the fat content of most dog foods it raised a few eyebrows, but the results when fed were outstanding. Going back to “standard” dog food just was not an option, and as the word started to spread and the phone would not stop ringing. We decided to make this product available to everyone!